Launching the 'meterverse' following weeks of devasting press, Mark Zuckerbeg says new name represents a future beyond just the social media network

Critics suggest social media giant was slow to act because it worried internal proposals to deal with misleading info might impact profits

Announcement comes after series of scandals plaguing social media giant, including over its 'cross-check' system shielding celebrities

Dr. Tehilla Shwartz Altshuler of the Israel Democracy Institute says that big shifts in data protection and privacy in recent years signal change for social media platforms