A new study carried out by Hebrew University revealed that the Philip Morris tobacco company published a far higher percentage of ads in the Chareidi sector than other minority populations in Israel. According to the data that was published on Thursday morning by Kan News, since the IQOS heated tobacco products entered the Israeli market, Phillip Morris published 216 advertisements targeting certain populations – 55% were targeted at the Chareidi sector, 6% at the Arab sector and the rest at the Russian-speaking population. In addition, from December 2016 to August 2020, Phillip Morris published 561 ads for standard cigarettes targeting specific populations – 87% in the Chareidi sector, 4.3% in the Arab sector, and the remainder in the Russian-speaking population. Dr.
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