In a cautionary tale for online shoppers, a YWN reader recently fell victim to an elaborate scam involving fake Facebook accounts impersonating well-known jewelers, highlighting the growing risk of fraud in the digital marketplace. The victim, seeking a good deal, encountered what appeared to be legitimate social media pages for two high-profile jewelers known for their business on Manhattan’s 47th Street: Moses the Jeweler and Vookum. These jewelers are famous for selling high-end watches, and their Instagram and Facebook accounts are widely followed. However, scammers had copied their Instagram and Facebook content to create fraudulent Facebook profiles, tricking unsuspecting buyers into believing the accounts were authentic.
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