The tobacco company behind Marlboro cigarettes is starting a life insurance firm in the United Kingdom, and will offer discounts to people who quit smoking.
Philip Morris International, which is separate from Philip Morris USA and does not sell products in the U.S., announced Tuesday that it is launching the wholly owned subsidiary Reviti. The company will give smokers a bonus for quitting, or switching to a less carcinogenic product, like the vaping devices sold by Philip Morris International (PMI).
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