Tel Aviv-based firm prices its shares at $22, at a valuation of at least $1.6 billion according to Hebrew media; trading to start on Wednesday

Calcalist: Founded in 2007 by Or Offer, the Israeli startup has developed ways to measure and predict customer behavior; its tools are used by leading firms

The influence of Israel’s technological boom is already being felt worldwide, but what’s next for the companies leading the way in web development tools?