Ice cream giant says it's joining initiative backed by ADL, NAACP; social media giant under pressure over approach to misinformation and inflammatory posts, including from Trump

ADL chief says social media giant has 'repeatedly failed' to act against bigotry on its platform; NAACP head: Zuckerberg profits from 'suppression' of black voters

Partnership comes after a shooting in a kosher supermarket in Jersey City; race-based and anti-Semitic hate crimes in the state have more than doubled since 2016

James Harris also claimed ultra-Orthodox community 'drained funding from the local public schools' for their own institutions

Rabbi Ari Ballaban calls on community members to not go to counter-protest but rather attend 'positive alternative programming' sponsored by the local NAACP chapter