I was pleasantly surprised upon recently seeing an ad dedicated to bnos melech – frum Jewish girls and women – exhorting them to be more careful in the area of tznius. The ad, placed in a widely read Jewish paper, had a simple message: don’t wear a cross-body bag when you’re not wearing a coat or jacket. Doing so can unnecessarily delineate certain body parts that are attractive to men, putting them in serious danger of being nichshol. Fighting back against even innocuous instances of pseudo-pritzus is to be applauded. However, I was also left troubled. My concern is not with the ad, but rather in the fact that similar advertisements aimed at boys and men simply don’t exist. And they should.
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