We recently ran a campaign for a Jewish “Unity Event.” Yeshiva Beth Yehudah of Detroit undertook this mission and approached me to get the word out. This was one of those times when a customer comes to us and asks to be “everywhere”. We took a hands-on approach to the campaign, creating material from content to direction, and making sure that the right ads were purchased and scheduled for the right time. We blanketed the campaign across the Jewish world, promoting an extremely impressive lineup of individuals, including Rav Shmuel Kaminetsky. The message was, it doesn’t matter if you’re Jewish, not-Jewish, left-leaning or right, we all can and must be united.

At The Chesed Fund, spearheaded by founder and lead developer Avi Kehat, we are always innovating. We see every feature as an opportunity to help organizations make further progress towards our core mission of doing more chesed. Our latest feature, Preset Donations, are versatile yet simple. You can use Donation Presets to crate pre-defined suggested donation amounts, along with a creative title and photo. This information is then associated with the donation both in the list of donations as well in The Chesed Fund dashboard, where you can view it or download it as a spreadsheet. Some creative ideas include: An example of Donation Presets in action.

Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign launch and realized it was not performing well. It was a few days before the campaign was scheduled to launch, and I was a mess (I take our client’s success very personally). We were wracking our brains to try figure out a creative solution, and then it came to us. Our ad platform, JCN, had recently created a very popular product which enables live-streamed events to be played as advertisements on our partner websites.

For 36 hours, beginning on Erev Tisha B’av, we will be hosting a series of Chizuk videos on our homepage in honor of Tisha B’av. Our hopes are that these videos will inspire, educate, and motivate people to grow in their personal avodas Hashem and to help us all merit the building of the Beis Hamikdash B’Mheroh Beyomenu. Get Your Video Seen, Contact Us Now more than ever, as people are confined to their homes and am yisroel experiences unprecedented tzaros, these videos can serve as a safe, convenient, and powerful way for us reconnect and make this Tisha B’Av as meaningful as possible. 10 leading Jewish organizations have already joined our initiative to broadcast, stream, and share words of Torah and Chizuk.

New York City police fatally shot a man Tuesday night in Brooklyn in an incident that did not appear connected to protests elsewhere in the city. Officers responding around 10 p.m. to a report of shots fired at a public housing complex in Crown Heights found a man who had been shot and another man with a gun hiding behind a fence, a police spokesperson said. The man allegedly pointed the gun at officers and they opened fire. As many as 10 officers shot at him, the spokesperson said. Chief of Department Terence Monahan tweeted “an illegal gun was recovered at the scene.” An NYPD investigation into the shooting will include a review of footage from the officers’ body-worn cameras.

For over thirty years, Rabbi Steinberg was a beloved rebbi at Yeshiva Torah Temimah, teacher and director of the yeshiva’s boys’ minyan, bringing his expertise in chinuch and his love for talmidim each and every day. He was a dedicated mispallel at the Tenke Bais Midrash in Boro Park. His sudden passing has plunged his […]
The post Beloved Rebbi For Over 30 Years At Yeshiva Torah Temimah Niftar From COVID-19. 6 Yisomim – Urgent Campaign! Please Open Your Hearts!! appeared first on The Yeshiva World.

The Jewish communities of New York and New Jersey are reeling, as COVID-19 rips through its population, robbing us prematurely of many precious neshamos. New York’s coronavirus death toll is nearing 100,000, and Governor Andrew Cuomo estimates that there will be “millions of cases.” Funerals in Crown Heights have been postponed due to the high […]
The post Children Left Reeling After Shocking Death of Parent to Coronavirus appeared first on The Yeshiva World.

The economy is essentially on hold as the coronavirus ravages the earth. All non-essential businesses have been closed in Israel, and individuals are forbidden from walking the streets without intent to purchase food or medicine. The precautions are meant to save lives, but some are worried that other lives will be lost due to the […]
The post Must Watch: “He Will Not Be Sick!” appeared first on The Yeshiva World.

Having the kids home from school is no easy task, to say the least, and lets just hope that this entire saga will end soon enough with the best outcome possible. However, let’s refresh our memory to just a short couple of years ago, when the Lakewood population started outgrowing its school capacity, and as a result many girls from wonderful families were left quarantined at home indefinitely? What did the general public do about it? It depends. Some people felt their pain, others ranted and raved against school administrations for their indifference to the pain of a Yiddish kinderlach. Though a small minority did spring into action, and brought upon a solution. That indeed is exactly what a group of selfless askanim chose to do.

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