President Donald Trump began Monday morning on Twitter offering a lesson on Branding 101.
The test case: “If I were Boeing.”
Just weeks ago, as Boeing came under intense scrutiny for the safety of its 737 Max 8 planes, Trump asserted that, “Airplanes are becoming far too complex to fly. Pilots are no longer needed, but rather computer scientists from MIT.”
But he took a different tune Monday when he said that if he were in charge of the American aviation giant – as opposed to, say, the executive branch – he would “FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.”
“No product has suffered like this one,” Trump tweeted. “But again, what the hell do I know?”
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