The Robert Kraft Foundation to Combat Antisemitism (FCAS), created by billionaire and New England Patriots owner Robert Kraft, is preparing to make a return to the Super Bowl on February 9. This time, they will debut an $8 million ad, featuring well-known figures such as rapper Snoop Dogg and former New England Patriots quarterback and NFL legend Tom Brady. The ad will end with an updated message reading: “Stand Up to All Hate.”
A year ago, on Super Bowl Sunday, FCAS aired a $7 million ad that featured Dr. Clarence Jones, a Civil Rights leader and the speechwriter for Dr. Martin Luther King Jr. The commercial focused on the dangers of silence in the face of increasing antisemitism. It concluded with FCAS’s signature blue square and the phrase, “Stand Up to Jewish Hate.”
This year’s ad differs from last year’s in that it does not directly address antisemitism. Instead, it shows Snoop Dogg and Brady exchanging playful, exaggerated insults, such as “I hate you because you look different” and “I hate you because people I know hate you,” before wrapping up with the message, “The reasons for hate are as stupid as they sound.” Snoop Dogg then says, “Man, I hate that things are so bad that we have to do a commercial about it,” and Brady concurs.
Throughout the past year, Kraft has been vocal in the fight against antisemitism and has underscored the need for stronger bonds between Black and Jewish communities. In April, he made a $1 million donation to the United Negro College Fund to help fund Black-Jewish partnership initiatives at historically Black colleges and universities. Later in June, he shifted his donations from Columbia University to Yeshiva University, citing concerns over the treatment of Jewish students and faculty during pro-Palestinian protests at Columbia’s campus.
Kraft shared that both Snoop Dogg and Brady agreed to participate in the ad without payment when he first approached them. He explained that he selected them because of their “different backgrounds” and believed their widespread popularity would help reach a diverse audience.
“They feel like I do that there’s something going on in this country,” Kraft noted. “They both thanked me for putting them together in this situation so they could share this message with the American people.”
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{Matzav.com}