After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during an annual developers conference that focused mostly on incremental advances and cosmetic changes in its technology. The presummer rite, which attracted thousands of developers from nearly 60 countries to Apple’s Silicon Valley headquarters, was more subdued than the feverish anticipation that surrounded the event during the previous two years. Apple highlighted plans for more AI tools designed to simplify people’s lives and make its products even more intuitive while also providing an early glimpse at the biggest redesign of its iPhone software in a decade. In doing so, Apple executives refrained from issuing bold promises of breakthroughs that punctuated recent conferences. In 2023, Apple unveiled a mixed-reality headset that has been little more than a niche product, and last year WWDC trumpeted its first major foray into the AI craze with an array of new features highlighted by the promise of a smarter and more versatile version of its virtual assistant, Siri — a goal that has hasn’t been achieved yet. Apple had intended the planned Siri upgrade to herald its long-awaited attempt to become a major player in the AI craze after getting a late start in a phenomenon that so far has been largely led by OpenAI, Google, Microsoft and an array of cutting-edge startups. “This work needed more time to reach our high-quality bar,” Craig Federighi, Apple’s top software executive, said Monday at the outset of the conference. The company didn’t estimate when its upgraded Siri would be completed. “The silence surrounding Siri was deafening,” said Forrester Research analyst Dipanjan Chatterjee said. “No amount of text corrections or cute emojis can fill the yawning void of an intuitive, interactive AI experience that we know Siri will be capable of when ready. We just don’t know when that will happen. The end of the Siri runway is coming up fast, and Apple needs to lift off.” The showcase unfolded amid nagging questions about whether Apple has lost some of the mystique and innovative drive that turned it into a tech trendsetter during its nearly 50-year history. Instead of making a big splash as it did with the Vision Pro headset and its AI suite, Apple took a mostly low-key approach that emphasized its effort to spruce up the look of its software while also unveiling a new hub for its video games and new features like a “Workout Buddy” to help track physical fitness on its smartwatch. Apple executives promised will make its software more compatible with the increasingly sophisticated computer chips that have been powering its products while also making it easier to toggle between the iPhone, iPad, and Mac. “Our product experience has become even more seamless and enjoyable,” Apple CEO Tim Cook told the crowd as the 90-minute showcase wrapped up. IDC analyst Francisco Jeronimo said Apple seemed to be largely using Monday’s conference to demonstrate the company still has blueprint for success in AI, even if it’s clearly going to take longer to realize the vision that was presented a year ago. “This year’s event was not about disruptive innovation, but rather careful calibration, platform refinement and developer enablement —positioning itself for future moves rather than unveiling game-changing technologies,” […]