Democratic presidential candidate Michael Bloomberg will use his Super Bowl ad to highlight his efforts to combat gun violence, while President Donald Trump will focus on his economic record as the two candidates face off during the year’s most-watched television event. Trump and Bloomberg will broadcast dueling ads during Sunday’s NFL championship game, with each campaign spending an estimated $10 million on 60 seconds of airtime. Bloomberg’s spot, instead of an attack ad as some had reported, will feature a grieving mother who lost her son to gun violence. The focus underscores the former New York City mayor’s efforts to contrast himself with Trump as he tries to build a national profile with a highly unconventional ad-driven campaign that is looking to get under the president’s skin. For Trump’s campaign, the aim is to make the case that even if voters are turned off by the president’s style, they are better off now under him they were four years ago. "STRONGER, SAFER, MORE PROSPEROUS": President Trump’s re-election campaign today released an ad that will air in Super Bowl LIV this Sunday, promoting the President’s record of accomplishment on behalf of the American people. pic.twitter.com/OiK5afbSgw — Breaking911 (@Breaking911) January 30, 2020 Sunday’s broadcast comes just one day before Iowa’s first-in-the-nation caucuses, though neither candidate is really competing. Trump has an ironclad hold on the Republican nomination, while Bloomberg is skipping the four early voting states to focus instead on Super Tuesday contests on March 3. Trump’s campaign will air two ads during the game, both 30 seconds long. One, released Thursday, highlights Trump’s record, especially on the economy, citing continued wage growth and the record low unemployment rate. “America demanded change. And change is what we got,” says the narrator, who states that, “Under President Trump, America is stronger, safer and more prosperous than ever before.” “Just as the Super Bowl crowns the greatest football team, nothing says ‘winning’ like President Donald Trump and his stellar record of accomplishment for all Americans,” Trump campaign manager Brad Parscale said in a statement. The campaign said its second ad won’t be released before it airs. Bloomberg’s ad will air following the h alftime show. The ad features the story of Calandrian Simpson Kemp, a Texas mother whose 20-year-old son was fatally shot in 2013. George Kemp Jr. was a college football player who dreamed of one day playing in the NFL. “Lives are being lost every day. It is a national crisis,” the grieving mother says in the ad, which also highlights Bloomberg’s record on the issue. “When I heard Mike was stepping into the ring, I thought, ‘Now we have a dog in the fight,’” she says. “Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams.” Bloomberg is a longtime backer of what he calls “common-sense” gun legislation and has spent hundreds of millions of dollars since his time as New York City mayor to combat gun violence, including founding Mayors Against Illegal Guns, which eventually merged with Moms Demand Action for Gun Sense in America. In 2013, he founded Everytown for Gun Safety, which has worked to pass gun control legislation, and in 2018, he spent $110 million to elect candidates who support gun safety in the […]
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