After Tnuva revealed that it would be raising the prices of its dairy items that are not subject to government regulation, other major dairy companies, Strauss and Tara, have followed suit and announced their own increases.
Strauss stated that its new pricing will be implemented at the start of June, while Tara plans to adjust its prices earlier, on May 18.
Strauss issued a statement explaining: “Following the government’s announcement of the increase in the cost of price-controlled dairy products, Strauss is announcing an update to the retail price list. The update will apply to price-controlled dairy products and related dairy products, which make up to half of all dairy products, at a rate of up to 1.5%, and an average rate of about 1% on all dairy products. The update will take effect after the Shavuot holiday, on June 3, 2025.”
Meanwhile, Tara’s increase is expected to be more significant, with some items seeing a jump as high as 3.5%, according to reports. Tara’s updated pricing is scheduled to begin on May 18.
Prior to these moves, Unilever had already announced it would be raising prices by an average of 3.5%, with certain products seeing hikes as high as 9%.
“Since November 2022, we have avoided raising prices for the vast majority of our products,” the company stated, emphasizing that there have been “significant and sustained increases in production costs” during that time.
{Matzav.com Israel}