Less than a month after extending a deadline to ban TikTok for the third time, President Donald Trump told reporters late Friday night that, “We pretty much have a deal,” on TikTok — but he did not offer details. The details and timing of a potential deal are not clear. TikTok did not immediately respond to messages for comment on Monday. Emarketer analyst Jeremy Goldman said while TikTok is “reportedly planning” a U.S. version of its app to comply with legal restrictions, the platform — if it launches without the original TikTok algorithm — “risks losing the very personalization that drives user engagement.” In other words, TikTok just isn’t TikTok without its algorithm. “And getting millions to download a new app is no small feat, to say the least,” Goldman added.
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