Food-tech firm DouxMatok launches first foray of its products made with Incredo Sugar, aimed directly at the sweetness receptors of American consumers

Smart beehive, folding booster seat, shrinking electric car, AR headset, sweeter sugar, medical data miner said to change how 'we live, work, play and think about what’s possible'

Startup's tech increases sweetness impact by targeting specific taste buds, allowing for lower use of sugar; accord is step toward commercialization

Israel's DouxMatok says it is able to cut quantity of sugar in foods by 40% without affecting taste, by precision-targeting our sweet taste buds