As Pesach approaches, thousands of families in Eretz Yisrael are struggling to afford even the most basic necessities for Yom Tov. Kupat HaMarkazit, under the leadership of HaGaon HaRav Ezriel Auerbach, shlit”a, is their lifeline—ensuring they have food on their tables and dignity in their homes. This is our opportunity to fulfill the time-honored tradition of Kimcha D’Pischa—giving to those in need so that they, too, can celebrate Pesach with joy. Now is the time to act. Open your heart. Give generously. Your tzedakah will ensure no Yiddishe home goes without matzah, wine, and the essentials for Pesach. May all who are mishtatef in this heilige mitzvah be zocheh to shefa bracha v’hatzlacha and to be mekabel the Yom Tov b’simcha u’b’tuv leiv!
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