'My dream of a lifetime has now been realized,' says team's Guy Niv; owner Sylvan Adams says his main goal isn't to win but to develop the sport in Israel, change country's image

Cycling enthusiast has already pulled off a number of biking, car-racing and soccer coups in his quest to counter the 'distorted image' of the Jewish state presented in media

Participation 'emblematic of how cycling can be a force for diplomatic openness and progress,' says co-owner of Israel Start-Up Nation team Sylvan Adams

Technologies to be tested monitor physiology, nutrition, sleep quality, performance and even cyclists' emotional state

Bike riders will team up with entrepreneurs to test technologies that may give them a competitive edge in one of the world's most popular sporting events

Sylvan Adams vows to bring an Israeli to the Tour de France, admits Madonna delivered a 'bad performance' in Tel Aviv and recalls being 'very frustrated' with Israeli red tape

It wasn't a great match, but after last year's friendly was canceled and Gaza rockets threatened Monday's game as well, the nation celebrated mere fact of Lionel Messi's presence

Following recent transfer of assets, wife of casino mogul overtakes recent immigrant Roman Abramovich for title of wealthiest Israeli

Equipment is already here and pop star to fly in with huge entourage on Wednesday, but negotiations still ongoing over broadcast rights