US shoppers spent $13.3 billion online on Cyber Monday, according to Adobe Inc., up 7.3% over 2023 and slightly beating the firm’s initial forecast of $13.2 billion.
Adobe ascribed the strong showing to shoppers waiting for the biggest discounts and using buy-now-pay-later loans to splurge on pricey items.
Monday was the busiest online shopping day of the year and capped a strong Cyber Week. Spending during the five-day period, which runs from Thanksgiving through Cyber Monday, reached $41.1 billion, up 8.2% over the previous year, Adobe said in a statement.
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