A recent viral TikTok trend involving Fruit Roll-Ups has led to a sharp increase in the demand for the fruity snacks, especially in countries such as Israel, where they’re not so easy to obtain. The trend is simply placing a scoop of ice cream on an unwrapped Fruit Roll-Up, which immediately becomes hard and crunchy, and then wrapping it up and eating it. It may seem silly and banal that’s exactly what almost all TikTok trends are. Although Fruit Roll-Ups are sold in Israel, they’re available only in select stores and are costly. But the TikTok trend has now made them even more costly and difficult to obtain, with black-market prices at NIS 40 for just one roll-up, according to a Walla News report. US travelers are apparently trying to cash in on the trend.
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