It has now been 10 months since Mordechai Shapiro dropped his 4th solo album titled Achas. This was the first original album for Mordy in almost 3 years. He appeared in a few different projects since then including the smash hit Freilach album titled “Sing it” and “L’chai Olamim” alongside Matt Dubb and Benny Friedman.
Achas has continued to stay on brand with Mordy’s usual style of modern electronic arrangements for his big numbers while mixing it up with some more soulful acoustic pieces. He released 3 music videos including Ashira, Abba, Achas, and an animated lyric video for Tamid Yesh Siba collectively raking in about 5 million views online. His Spotify has also been very active with Ashira ranking the highest at over 600,000 plays. Although not yet topping his most famous showstoppers like Schar Mitzva, Hakol Mishamayim, & Machar from his previous albums, even though they have been out for a while now.
It also seems that the cover art on his albums has been becoming less thematic and more bold and simplistic. The cover art of his first two albums depicted him in a travel motif for Kol Haderech and holding an umbrella in a rainstorm for Machar. The latest look is a simple full shot of his face with a sepia tint. A possible reason for this is that sometimes when an artist becomes more popular than the songs themselves, the marketing tends to shift to having an instantly recognizable face on the cover.
In regards to the songs themselves, this album is promoting more english songs than previous releases. Songs like “Dancing In The Rain”, and “Rollercoaster” have similar messages that encourage positivity in the face of challenges. Although it’s not a completely novel concept, this style of music speaks to the heart of many Jewish music fans in a way only Mordy Shapiro can.
What did you think of Achas & how do you think the album compared to Mordy’s previous releases?
Yechiel Rosner
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