Dear Editor,
It looks like we’ve lost all sense of appropriateness and hashkafah when it comes to Jewish music and the marketing of it. As long as we say it’s Jewish and we talk about people becoming closer to G-d, it’s okay?
Since when do Jewish singers and marketers talk about marketing their music to the masses? When did it become mainstream to talk publicly about music recorded by Jewish music artists in connection with the Grammys and the Oscars? Where do we draw the line?
Maybe once people started calling Jewish music jobs “gigs,” I should have realized that we’ve lost any sense of Yiddishe taam in what’s being done in Jewish music today.
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